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Almost a hundred times, in fact.
I don’t have a corporate background and I probably wouldn’t last a day in a normal office.
But – I have been a digital marketing consultant to startups and SMEs full-time since 2013. That’s 12 years. I’ve worked with large organisations like Juventus and Barcelona FC (yes, the football) as well as many independent brands in Southeast Asia, Europe and the US. To name a few: Trehaus, Honeycombers, Vertical Green, Billionaire Magazine, The Fishwives.
And while doing that, I also ran a couple of restaurants and invested in other businesses. So I don’t just understand digital marketing: I have an extremely realistic picture of what small business life is like.
I believe you shouldn’t waste time worrying about followers and brand awareness or whether your emails are brand aligned when you’re not making enough sales.